NVIDIA (NVDA) is the world’s leading designer of GPUs and a dominant force in accelerated computing, powering artificial intelligence, data centers, gaming, autonomous vehicles, and more.
Its chips are the backbone of the AI boom — demand from hyperscalers (Microsoft, Amazon, Google, Meta) for training and inference has driven explosive growth. After a 10-for-1 stock split in June 2024, shares became more accessible to retail investors. As of early January 2026, NVIDIA is trading around $190–$195 following the post-2025 consolidation — still expensive on traditional metrics but justified by its near-monopoly in AI accelerators and projected earnings growth.

Disclaimer: Not financial advice. Stocks are highly volatile and you can lose money. Only invest what you can afford to lose. This is my personal experiment.
My NVIDIA DCA Experiment
I’ve been running real-world passive income and growth tests here at Mars Money Lab for a while now:
- £40/week into Tesla stock
- Building an ETF dividend portfolio
- Earning cashback with the Plutus rewards card
- Matched betting profits via Outplayed
- £50/month into NS&I Premium Bonds
After adding Bitcoin and Ethereum crypto experiments with £10 weekly DCA each, NVIDIA completes the high-growth tech trio — the undisputed leader in AI hardware, complementing Tesla’s real-world AI/robotics vision and the crypto pair’s digital asset exposure.
This page follows my simple, low-effort NVIDIA DCA experiment: buying £10 of NVIDIA stock every week automatically via Dollar-Cost Averaging (DCA), turning small consistent investments into a growing position over time. The experiment officially started in late December 2025 alongside Bitcoin and Ethereum. I made my first buy of approximately £15 on December 29, 2025, to kick things off. From now on, it will be £10 per week (about £520 per year).
The core strategy is pure DCA: buy the same pound amount every week regardless of price. This removes emotion and lets you accumulate more shares when prices dip. That said, if we get any significant dips and I have spare cash available, I’ll opportunistically add larger lump-sum buys to take advantage of the lower prices.
Shares are held on eToro (FCA-regulated, supports recurring stock purchases). No dividends currently (NVIDIA doesn’t pay one), so all returns come from capital appreciation.
How It Works
- Sign up on eToro (or your preferred FCA-regulated platform that supports recurring stock buys).
- Set up automatic weekly £10 purchase of NVDA.
- Accumulate fractional shares over time.
- Hold long-term for growth.
Safety / Risk Rating
NVIDIA Holding: ★★★☆☆ (Moderate-high risk) Single-stock concentration risk with high valuation and growth expectations baked in. Short-term swings of 30–50%+ are common in tech sector corrections.
Higher risk than diversified ETFs due to company-specific and sector risks (AI hype cycles, competition from AMD/Intel/custom chips), but NVIDIA’s dominant market position, explosive earnings growth, and central role in AI make it a premier long-term growth story. I only invest money I can afford to leave untouched through bear markets.
Pros and Cons
Pros:
- Undisputed leader in AI accelerators and GPU computing.
- Explosive revenue/earnings growth from data center demand.
- Strong moat and ecosystem (CUDA, developer mindshare).
Cons:
- High valuation leaves little margin of safety.
- Dependent on continued AI spending boom.
- Competition intensifying (AMD, custom ASICs from hyperscalers).
Try It Yourself
I run my Tesla stock, NVIDIA DCA, and crypto experiments on eToro — FCA-regulated, supports recurring buys for stocks and crypto, fractional shares, and real ownership.
Latest Updates
Experiment started late December 2025.
Current value: Check the latest portfolio values on the Experiments-dashboard
Let’s see where £10 a week takes us in NVIDIA. 🚀
